Tuesday and Wednesday of last week were like any other day for Dale Earnhardt Jr. and his best friends. They rode four-wheelers, played pool, fired paintballs and raced go-karts, all on his 300 rolling acres in Mooresville, N.C.
The only evidence that Earnhardt was shooting a commercial for his Hendrick Motorsports sponsor, Amp Energy Drink, was the presence of a few cameras and the shouts of an award-winning director. And a few more people were watching, including executives from PepsiCo, Amp's parent company.
"Basically, we were just out here raising hell and they were filming it," Earnhardt said. "It was pretty fun. We kind of forgot that there were cameras around."
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